M.B.A. IV Semester
BUS 4.1 CORPORATE EVOLUTION AND STRATEGIC MANAGEMENT II
UNIT-I
Evolution of Corporate Strategic Management – concept of Strategic
Management and its importance – Strategic Management Model: Stages of
strategic Management – Strategy Formulation, Strategy Execution and strategy
Evaluation and Control; Top Management (CEO and Board of Directors)
functions – Long term objectives, their setting and criteria; Corporate Social
Responsibility (CSR) – corporate Governance.
UNIT-II
Strategic option models for resource allocation – concept of Strategic Business
Units (SBUs) –BCG Growth – Share Matrix; GE/ Mckinsey Multifactor
portfolio
planning Matrix; Bodnet Market Evolution Matrix.
UNIT-III
Corporate level (or Grand) strategies: Stability, Expansion, Divestment and
coordination strategies; Types of Expansion strategies – I) Intensification
strategies: Market penetration, Market Development and Product Development –
ii) Diversification strategies: vertically integrated, concentric and conglomerate
diversification strategies and their importance.
UNIT-IV
Strategies for Growth: startups,
Mergers, Acquisitions, Takeover, Joint Ventures
and Strategic Alliances – Some recent case studies of Growth strategies –
Turnaround Management Strategies.
UNIT-V
Strategy Execution (or implementation) : Strategy and Structure; Strategy and
Leadership; Strategy and Culture; Organisational performance – 7s framework:
strategy, structure, system, skills, styles and shared values; The concept of
Balanced Score Card – Triple Bottomline
approach
Strategy Evaluation and Control – purpose of strategic control; strategic, budgetary and
operational control; Strategic control process; Strategic Audit.
Reference Books:
1. Ansoff H. Igor, Corporate Strategy: An Analytical Approach To Business Policy For
Growth And Expansion, McGraw – Hill, New York, 1965.
2. V.S.P. Rao & V Hari Krishna, Strategic Management Text & Cases, Excel Books
3. Andrews, Kenneth R., The Concept of Corporate Strategy, Dow – Jones – Irwin,
Homewood (Illinois), 1971
4. Bhattachary, S.K. and N. Venkataraman: Managing Business Enterprises: Strategies,
Structures and Systems, Vikas Publishing House, New Delhi.
5. Glueck, William F. and Lawrence R. Jauch: Business Policy and Strategic
Management, McGrawHill,
International Edition.
6. Kazmi, Azhar: Business Policy, Tata McGraw Hill, Delhi.
7. Nitin Balwani, Strategic Management & Business Policy, Excel Books, New Delhi.
8. Hamel, G. and S.K. Prahlad, Competing for the Future, Harvard Business School Press,
Boston, 1994
9. Srinivasan R. Strategic Management – The Indian Context, Prentice Hall of India, New
Delhi.
10. Vipin Gupta, Gollakota & Srinivasan, Business Policy and Strategic Management –
Concepts and Applications, Prentice Hall of India, New Delhi.
11. Gupta N.S, Business Policy and Strategic Management – Text and Cases, Himalaya
Publishing House, New Delhi.
BUS 4.2: INTERNATIONAL BUSINESS
UNIT-I
International business: An overview, Types of international business, International
business environment – The external environment: The Economic and political
environment, The Human cultural environment; Influence on trade and investment
patterns.
UNIT-II
Theories and institutions: Trade and investment, International trade theories –
Determination of trading partner’s independence, interdependence, dependence;
Govt. influence on trade & investment: Tariff & Nontariff
barriers; Cross
national cooperation
agreementsRegional
blocks; WTO.
UNIT-III
Balance of payments accounts & Macro economic management; Global
competitiveness – Technology & global competition, Globalization with social
responsibility; International production; Internationalization of service firms;
Stock markets.
UNIT-IV
Country evaluation and selection; Modes of entry – Licensing, Joint ventures and
Export management; International business negotiations & diplomacy: Asset
protection, Multilateral settlements, Consortium approaches, External relations.
UNIT-V
World economic growth and the environmentWorld
financial environment –
Recent world trade and foreign investment trends; Increased growth in
international business in recent times.
Suggested books:
1. Francis Cherunilam, International Business, Fourth edition PrenticeHall
of India private ltd,
New Delhi, 2007.
2. Bhattacharya, International Business, Excel Books, New Delhi.
3. John D.Daniels & Lee H. Radebaugh., International Business, Pearson Education.
4. Vyuptakesh Sharam, International Business, Pearson education, 2006.
5. K.Awathappa, International Business, Tata McGrawHill,
2006.
6. Bhalla Madhava. V.K., International Business, New Delhi.
7. Shukla, International Business, Excel Books, New Delhi.
8. Conelly, International Business, Ane Books India, New Delhi.
9. Sundarmos Black; International Business Environment, Prentice Hall of India.
10. Bhalla Madhava.V.K., International Economy: Liberalization Process, New Delhi,
Anmol,1993.
BUS 4.3 : Knowledge Management
UNIT-I
Introduction: Definition, Scope and Significance of Knowledge Management,
Difficulties in Knowledge Management Techniques
of knowledge Management
Road Map of Knowledge Management Implementation
of Knowledge
Management Knowledge
Sharing Knowledge
Hierarchy Types
of Knowledge.
UNIT-II
Drivers of Knowledge Management: Pillars of Knowledge Management Knowledge
Management Framework Supply
Chain of Knowledge Management
Six
Cs for Creating Effective Knowledge Management Formulation
of
Knowledge Management strategy, Formulation of Knowledge Management
Programme Critical
Success Factors in Knowledge Management
Implementation.
UNIT-III
Technology and Knowledge Management: Technology Components for
Knowledge Management Information
Technology
and Knowledge
Management E
Commerce
and Knowledge Management Total
Quality
Management and Knowledge Management Benchmarking
and Knowledge
Management.
UNIT-IV
Human Resource Management and Knowledge Management: Definition of
Knowledge Worker Managing
Knowledge Worker Reward
Systems Effective
Career Planning Performance
Measurement, Training and Development.
UNIT-V
Learning Organisations : Organisations as Learning Systems The
Mystique of a
Learning Organization Outcomes
of Learning Learning
and Change
Innovation, Continuous Improvement, Corporate Transformation.
Suggested Books :
1. Honeycutt, Knowledge Management Strategies, Prentice Hall of India, New Delhi, 2000.
2. Raman A.T., Knowledge Management, Excel Books, New Delhi.
3. Archana Shukia & Srinivasan R., Designing Knowledge Management Architecture, Sage India
Publications, New Delhi, 2002.
4. Darys Morey, Mark Maybury and Bhavani Thuraisingham, Knowledge Management, University Press,
2003.
5. Amrit Tiwana, The Knowledge Management Toolkit, Pearson Education, New Delhi, 2005.
6. Binod Khadria, The Management of Knowledge Workers, Sage India Publications, New Delhi, 1999.
7. Chowdary, Knowledge Management, Excel Books, New Delhi.
8. Suresh, Knowledge Management, Ane Books, New Delhi.
9. Kilotp Mpmals & Hirotaka Taccuchi, The Knowledge Creating
Company, Oxford University Press,
London, 1995.
10. Madhukar Shukia, Comparing through Knowledge Building
& learning Organization, Response Books,
New Delhi, 1997.
11. Yogesh Malhotra, Knowledge Management and Business Model Innovation, Idea Group Publishing, U.K.,
2001.
12. Yogesh Malhotra, Knowledge Management and Virtual Organisations, Idea Group Publishing, U.K., 2000.
Finance Specialisation
BUS 4.4 F: FINANCIAL DERIVATIVES
UNIT-I
Introduction: Forwards and Futures Contracts, Other Derivatives Trading
Regulation
Index
Futures Futures
on Currencies Interest
Rate Futures Derivatives
Market in India
UNIT – II
Options Market: Properties of Stock Options Mechanics
of Option Markets Underlying
Assets Stock
Options Warrants,
Executive Stock Options, and
Convertibles.
UNIT-III
Trading Strategies: Strategies Involving Options Spread,
Combinations, Other
Payoffs Options
on Indices Hedging
Strategies Using Derivatives.
UNIT-IV
Options Valuation: Binomial Model Onestep
and Two Step Binomial Trees BlackSchools
Model Lognormal
Property of Stock Prices Volatility
Causes
of Volatility.
UNIT – V
Swaps: Currency Swaps Interest
Rate Swaps Equity
Swaps Credit
Derivatives – Credit Default Swaps Caps
and Floors.
References:
1. John C. Hull : Options, Futures and Other Derivatives, Prentice Hall of India, New Delhi.
2. Bishnu Priya Mishra, Financial Derivatives, Excel Books, New Delhi.
3. Franklin Edwards and Cindy Ma : Futures and Options, Tata McGraw Hill, New Delhi.
4. Redhead: Financial Derivatives : An Introduction to Futures, Forwards, Options, Prentice
Hall of India, New Delhi.
5. Bhalla, V.K. Financial Derivatives, Sultan Chand, New Delhi.
6. Satyanarayana Chary.T., Financial Derivatives, Excel Books, New Delhi.
7. Preeti Singh, Financial Institutions, Ane Books India, New Delhi.
8. Brennet, M. Option Pricing: Theory And Applications, Lexington Books, Toronto.
9. Gupta S L., Financial Derivatives: Theory, Concepts and Problems, Prentice Hall of
India, New Delhi.
10. Kumar S S S., Financial Derivatives, Prentice Hall of India, New Delhi.
BUS 4.5 F: MANAGEMENT OF FINANCIAL SERVICES
UNIT-I
Financial Services: Financial System and Markets Nature
and Scope of
Financial Services Financial
Intermediation Regulatory
Framework for
Financial Services Financial
Services and Management.
UNIT – II
Asset Financing Services: Leasing Legal,
Tax and Accounting aspects of
Leasing Hire
Purchase Financial
Evaluation of Hire Purchase Deals Debt
Securitization Housing
Finance InterCorporate
Loans.
UNIT – III
Merchant Banking Services: Role and Functions of Merchant Banking Issue
Market and Other Services Corporate
Advisory Services Market
Making
Process SEBI
guidelines on Merchant Banking.
UNIT – IV
Financial Market Operations: Stock Exchange Operations Stock
Broking
Services Underwriting
Services Role
of Portfolio Managers and Registrars Mutual
Funds Regulations
of SEBI on Mutual Fund Operations.
UNIT-V
Allied Financial Services: Venture Capital Insurance
Services Factoring,
Forfaiting, Discounting Depository
System Custodian
and Custodial Services Credit
Rating – Credit Cards.
References :
1. Bhalla.V.K. Management of Financial Services, Anmol Publications, New Delhi.
2. Chinmaoy Sahu, Management of Financial Services, Excel Books, New Delhi.
3. Avadhani V A., Marketing of Financial Services, Himalaya Publishing House, Mumbai.
4. David, B and Zenoff: Marketing of Financial Services, Ballinger Publishing co.
5. M.Y.Khan, Financial Services, Tata McGraw Hill, New Delhi.
6. Gordon E and Natarajan K., Financial Markets and Services, Himalaya Publishing
House, New Delhi.
7. Verma, J.C: Merchant Banking, Tata McGrawHill,
New Delhi
8. 7 Knnew, C. Trevor Watkins & Mike Wright: Marketing of Financial Services,
HeinemannProfessional Pub.
9. Ramesh, S and Arun Gupta : Venture Capital, Oxford University press.
BUS 4.6 F: PORTFOLIO MANAGEMENT
UNIT –I
Introduction to Portfolio Management: Portfolio Analysis Risk
and Investor
Preferences Measurement
of Portfolio Risk and Return Diversification
of Risk.
UNIT – II
Portfolio Selection: Traditional Portfolio Selection Markowitz
Portfolio Model –
Sharpe Single Index Model Portfolio
of Two and Three Securities.
UNIT – III
Capital Market Theory: Efficient Market Hypothesis Capital
Asset Pricing
Model (CAPM) Arbitrage
Pricing Theory (APT).
UNIT – IV
Portfolio Performance Evaluation: Methods of Performance Evaluation Sharpe's
Treynor's
and Jensen's Measure for Portfolios Performance FAMA's
Decomposition.
UNIT-V
Portfolio Revision: Portfolio Revision Strategies Formula
Plans Corporate
Portfolio Management in India.
References:
1. Bhalla. V.K. Investment Management: Security Analysis and Portfolio Management,
Sultan Chand, New Delhi.
2. Amling. Frederic., Investment An
Introduction to Analysis and Management, Prentice
Hall of India, New Delhi.
3. Parthieswara Rao.B., Portfolio Management, Excel Books, New Delhi.
4. Fischer, Donald E. and Ronald J. Jordan, Security Analysis and Portfolio Management,
Prentice Hall of India, New Delhi.
5. Fuller, Russell J. and Farrell, James L. Modern Investment and Security Analysis,
McGraw Hill, New York.
6. Herry. M. Markowitz., Portfolio Selection Effective
Diversification of Investments,
John Wily, New York.
7. Huang, Stanley S C and Randall, Naury R. Investment Analysis and Management,
London, Allyn and Bacon, London.
8. Kevin S., Security Analysis and Portfolio Management, Prentice Hall of India, New
Delhi,
9. Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publishing
House Pvt. Ltd., New Delhi.
10. Ranganathan, M. & Madhumathi, R., Investment Analysis and Portfolio Management,
Pearson Education, New Delhi.
11. Sharpe, William, F. G. Alexander, F. Bailey, and W. C. Sharpe, Investments, New Delhi,
Prentice Hall of India.
12. William F Sharp., Portfolio Theory and Capital Markets, McGraw Hill, New York.
* * *
Marketing Specialisation
BUS 4.4 M: INTERNATIONAL MARKETING
Unit 1:
International marketing – Definition, concept and setting distinctions between International
trade, Marketing and Business; Economic environment – International institutions: World
Bank, IMF, UNCTAD, WTO, Customs union, Common markets, Free trade zones and
economic communities.
Unit 2:
Constraints on international marketing: Fiscal and nonfiscal
barriers, Non – tariff barriers,
Trading partners – Bilateral trading agreements, Commodity agreements and GSP.
Unit 3:
India and world trade: Import and Export policies, Direction and quantum of India’s exports;
Institutional infrastructure for export promotion; Export promotion councils, Public sector
trading agencies, ECGC, Commodity boards, etc.
Unit 4:
Procedure and documents – Registration of exporters, Export quotations, Production and
clearance of goods for exports, Shipping and transportation, Insurance, Negotiation of
documents, Instruments of payments – Open account, Bills of exchange; Letter of credit;
Export finance.
Unit 5:
International Marketing Mix: Identification of markets, Product policy,
international product life cycle, Promotion strategy.
Suggested Readings:
1. Cateora, International Marketing 11 th ed., Tata McGraw Hill, 2002.
2. P.K.Vasudeva, International Marketing, Excel Books, New Delhi.
3. Bhattacharya. B. Export Marketing: Strategies for Success. New Delhi, Global, Business Press,1991.
4. Johri, Lalit M. International Marketing: Strategies for Success. University of Delhi, Faculty of
Management Studies, 1980.
5. Keegan, Warren. Global Marketing Management: Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1995.
6. Michel, Business to Business Marketing, Ane Books India, New Delhi.
7. Onkvisit, Sak and Shaw, J J, International Marketing: Analysis and Strategy. New Delhi, Prentice Hall of
India, 1995.
8. Pripalomi. V.H.: International Marketing: Prentice Hall.
9. Terpstra, Vem and Sarathy, R. International Marketing, Oriando, Dryden Press,1991.
10. Walter, I and Murray, T. Handbook of International Business. New York, John Wiley,1988.
BUS 4.5. M: MARKETING OF SERVICES
UNIT-I
The Emergence of Service Economy; Nature of Services; Goods and Services Marketing Marketing
Challenges in Service Businesses; Marketing Framework for service
Businesses;
UNIT-II
The Service Classification; Service Product Development; The Service Encounter; The
Service Consumer Behavior; Service Management Trinity; Service Vision and Service
Strategy;
UNIT-III
Quality Issues and Quality Models; Demand Supply
Management; Advertising, Branding
and Packaging of Services; Recovery.
UNIT-IV
Management and Relationship Marketing; Service Marketing; Service Marketing of
Financial Services – The Indian Scene Designing
of Service Strategy.
UNIT-V
Classification of Services, Marketing of financial services – the Indian scene –
Suggested Readings:
1. Lovelock. Christopher H. Managing Services: Marketing Operations and Human Resources.
Englewood Cliffs, New Jersey, Prentice Hall Inc., 1995.
2. Ravi Shankar, Services Marketing, Excel Books, New Delhi.
3. Lovelock. Christopher H. Services Marketing Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1993.
4. McDonald, Malcom and Payne, A. Marketing Planning for Services. Butterworth. Heinemann,
1996.
5. Newton M P Payne, A. The Essence of Services Marketing. New Delhi, Prentice Hall of India,
1996.
6. Bhattacharyajee C., Services Marketing, Excel Books, New Delhi.
7. Baron, Services Marketing, Ane Books India, New Delhi.
8. Verma, H.V. Marketing of Services. New Delhi, Global Business Press,1993.
9. Zeithami, V. A. and Bitner, M.J. Services Marketing. New York, Tata McGraw Hill, 1996 2 nd ed.,
2001.
10.
BUS 4.6. M: SALES AND DISTRIBUTION MANAGEMENT
UNIT-I
Selling: Concept, objectives, and functions of sales management; Fundamentals
of selling; Selling Process; Salesmanship; Product and customer knowledge.
UNIT-II
SalesPlanning:
Importance and types of sales planning sales planning process;
Sales forecasting; Determining sales territories, sales quotas, sales budget.
UNIT-III
Sales Force management: Estimating manpower requirements for sales
department; Planning for manpowerrecruitment
and selection, training and
development, placement and induction; Motivating sales force; Leading the sales
force; Compensation and promotion polices; Sales meetings and contests.
UNIT-IV
Control process: Analysis of sales volume, costs and profitability; Managing
expenses of sales personnel; evaluating sales force performance.
UNIT-V
Concept of Physical Distribution – Logistics – Supply Chain Management – The
Physical Distribution Concept: A Total System Perspective – Distribution
Channels – Channel Structure – Factors Effecting Choice of Distribution
Channels.
Suggested Readings:
1. Bowersox, Strategic Marketing, Channel, Management.
2. Gupta S.L., Sales & Distribution Management (Text and Cases), Excel Books, New Delhi.
3. Gowersox, Supply chain Logistic Management, McGraw Hill, 2002.
4. Anderson. R. Professional Sales Management: Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1992.
5. Anderson, R. Professional Personal Selling, Englewood Cliffs, New Jersey, Prentice Hall Inc.1991.
6. Buskirk, R.H. and Stanton. W.J. Management of Sales Force. Homewood Illinois, Rochard D.
Irwin, 1983.
7. Dyckhoff, Supply Chain Management, Ane Books India, New Delhi.
8. Dalrymple, D.J. Sales Management: Concepts and Cases. New York, John Wiley, 1989.
9. Johnson. E. M etc., Sales Management: Concepts, Practices and Cases. New York. McGraw Hill,
1986.
10. Stanton, William J etc., Management of Sales Force. Chicago, Irwin, 1995.
11. Stiil, R. R. Sales Management, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1988.
12. Aftab Alam, Sales and Distribution Management, Wisdom Publications, New Delhi.
HRM Specialisation
BUS. 4.4 OB & HRD: MANAGEMENT TRAINING AND DEVELOPMENT
UNIT-I
Training Process An
Overview; Role, responsibilities and Challenges to Training
Managers;
UNIT-II
Training Function Organization
and Management of Training function; Importance of
Training.
UNIT-III
Training Needs Assessment
and Action, Research and Instructional Objectives and
lesson Planning;
UNIT-IV
Learning Process; Training climate and Pedagogy; Developing Training Modules; Training
Methods and Techniques;
UNIT-V
Training Planning, Training Communication, Training Aids. Training and Development in
India, Recent Trends in Training and Development.
Suggested Readings:
1. Uday Pareek, Training Instruments for HRD and OD, Tata Mcgraw Hill, 2002.
2. Pandu Naik, Training and Development, Excel Books, New Delhi.
3. Beunet, Roger ed. Improving Training Effectiveness. Aldershot, Gower,1988.
4. Buckley R & Caple, Jim. The Theory & Practice of Training.London. Kogan & Page.1995.
5. Lynton, R. Pareek, U. Training for Development 2 nd ed. New Delhi, Vistaar, 1990.
6. Pepper, Allan D. Managing the Training and Development Function. Aldershot, Gower,1984.
7. P.L.Rao, Training and Development, Excel Books, New Delhi.
8. Deb, Training and Development, Ane Books India, New Delhi.
9. Rae, L. How to Measure Training Effectiveness. Aldershot, Gower, 1986.
10. Reid, M.A., Training Interventions: Managing Employee Development. 3 rd ed. London, IPM, 1992.
11. Senge, P. The Fifth Descipline: The Art and Practice of the Learning Organization, London. Century,
1992.
12. Tiwari, New Dimensions in HRD, Wisdom Publications, New Delhi.
BUS. 4.5 OB & HRD: HUMAN RESOURCE DEVELOPMENT: STRATEGIES AND SYSTEMS
UNIT-I
Field of HRD – Concepts, Goals, Challenges; Staffing HRD Function, HRD Climate and
Practices in India;
UNIT-II
Developing HRD Strategies; HRD system Design and Design Principles; Design &
Administration of Selected HRD Systems;
UNIT-III
HRD for Workers; HRD Intervention;
UNIT-IV
HRD approaches for coping with Organizational changes.
UNIT-V
Case Studies of HRD in Indian Organizations, Case studies of HRD in Indian
Organisational Changes.
Suggested Readings:
1. Dayal, Ishwar, Successful Applications of HRD, New Delhi, New Concepts, 1996.
2. Dayal, Ishwar, Designing HRD Systems. New Delhi, Concept.1993.
3. Kohil, Udesh, & Sinha,Dhami P. HRD. Global Challenges & Strategies in 2000 AD New Delhi,
ISTD,1995.
4. Maheswari, B.L. & Sinha, Dhami P. Management of Change Through HRD. New Delhi, Tata
McGraw Hill, 1991.
5. Pareek, U. etc. Managing Transitions: The HRD Response. New Delhi, Tat McGraw Hill,1992.
6. Rao, T.V. etc. Alternative Approaches & Strategies of Human Resource Development. Jaipur.
Rawat, 1988.
7. Silvera, D.N. HRD: The Indian Experience. Delhi, New India, 1991.
BUS 4.6. OB & HRD: Management Development
UNIT-I
Management development: Perspectives; MD and Management education
Pitfalls, continuing need, need for effective MD, MD policy and committees.
UNIT-II
Planning the strategies and programme to reach MD objectives
UNIT-III
Management development methods: Training for human relations, Leadership,
Teamwork, Communication and Creativity.
UNIT-IV
Management effectiveness audit and Management inventory.
UNIT-V
Conduction of MD programme: Role of Programme coordinator,
Trainee & Top
management, Evaluation: Getting management training to pay –off.
Suggested Readings:
1. Uday Pareek, Training Instruments for HRD and OD, Tata McGraw Hill, 2002.
2. Beunet, Roger ed. Improving Training Effectiveness. Aldershot, Gower, 1988.
3. Buckley R & Caple, Jim. The Theory & Practice of Training.London. Kogan & Page.1995.
4. Lynton, R. Pareek, U. Training for Development 2 nd ed. New Delhi, Vistaar, 1990.
5. Pepper, Allan D. Managing the Training and Development Function. Aldershot, Gower, 1984.
6. Rae, L. How to Measure Training Effectiveness. Aldershot, Gower, 1986.
7. Reid, M.A. etc., Training Interventions: Managing Employee Development. 3 rd ed. London,
IPM,1992.
8. Senge, P. The Fifth Descipline: The Art and Practice of the Learning Organization, London.
Century,1992.
Systems Specialisation
BUS 4.4. SS: EBUSINESS
UNIT-I
Evolution of EBusiness:
Significance of EBusiness
Future
of EBusiness
Success
of EBusiness
Success
of EBusiness.
Building Blocks for EBusiness:
Framework Building
Blocks Streams
in EBusiness
value
streams logistic
streams.
UNIT-II
Organizational Culture, Frame work & Supply Chain: Enterprise Resource
Planning: high demand of ERP Implementation
Customers
Relationship
Management Customer
Centric
Architecture Selling
Chain Management Supply
Chain Management Supply
Chain Planning.
UNIT-III
EBusiness
Models: Categorization of models Developing
EBusiness
models Constructing
EBusiness
design Criteria
for evaluation of ebusiness
Factors
for a successful EBusiness
Trends
of ebusiness
customer service.
UNIT-IV
Building EBusiness
Infrastructure: LANWAN
Quality
of Service Networking
Maintaining
and Optimizing EBusiness
sites. Consumer Privacy
and Protection Issues: Privacy issues: Trust e Program Privacy
Links and
Resources Security
and digital signature management Network
security Fire
walls security Public
key infrastructure.
UNIT-V
Configuring Ebusiness
Server: EBusiness
servers: Major players Third
party
services. Connecting Clients: Client connectivity IP
Addressing Hardware
and
Software requirements Web
browsers Java
Active
Server Page.
REFERENCES:
1. M.P.Jaiswal, V. Ganesh Kumar EBusiness
Models Success
strategies, Excel Books
2. Rober C. Elsenpeter, Toby J.Velte Ebusiness
A
Begineers Guide, Tata McGraw Hill.
3. William J. Buffan EBusiness
and IS Solutions, Pearson Education.
4. Ravi Kalakota & Marcia Robinson EBusiness
A
Road Map for success, Addson Wesley Long Man Inc. Pearson Education.
5. Parag Diwan, ECommerce,
Excel Books, New Delhi.
BUS 4.5. SS: ENTERPRISE RESOURCE PLANNING
UNIT-I
Enterprise Resource Planning (ERP): Evolution of ERP Reasons
for the growth
of ERP market Advantages
of ERP Causes
of ERP implementation Failures.
ERP and Related Technologies: Business Process Reengineering (BPR) On
line
analytical Processing (OLAP) Supply
Chain Management.
UNIT-II
ERPA
Manufacturing Perspective: Material Requirement Planning (MRP) Manufacturing
Resource Planning (MRP IT)
Distribution Requirement Planning
(DRP) JIT
and Kanban Computer
Aided
Design/Computer Aided
Manufacturing (CAD/CAM) Product
Data Management Process
Management
Benefits
of ERP.
UNIT-III
ERP Implementation Life Cycle: Preevaluation
Screening Package
Evaluation Project
Planning Phase Gap
Analysis Reengineering
Configuration
Implementation
Team Training Post
Implementation.
Vendors, Consultants
and Users: Inhouse
Implementation Pros
and ConsVendors
Consultants
End
users.
UNIT-IV
Future Directions in ERP: New Markets and Channels Faster
Implementation
Methodologies Business
Models and
BAP is Convergence
on Windows NT application
Platforms New
Business Segments More
Features Web
Enabling
Market
Snapshot.
UNIT-V
ERP Market: SAP AG Baan
Company Oracle
Corporation People
SoftJD
Edwards World Solutions Company System
Software Associates Inc. (SSA) QAD
Recent
Developments.
REFERENCES
1. Alexis Leon, bnierpnse Resource Planning, Tata McGraw Hill Publishing Co. Ltd.
2. Parag Diwan, Enterprise Resource Management, Excel Books, New Delhi.
3. Vinod Kumar Garg and Venkata Krishan Enterprise
Resource Planning, Prentice Hall
of India,
4. Sadagopan SEnterprise
Resource Planning A
Managerial Perspective, Tata McGraw
Hill
BUS 4.6. SS: Relational Data Base Management Systems (RDBMS)
UNIT-I
Relational Model, Languages and Systems: Relational Model Concepts,
Relational Constraints and Relational Database Scheme Update
Operations.
Relational Database Management Systems: Oracle and Microsoft Access.
UNIT-II
Database Design Theory and Methodology: Functional Dependencies and
Normalization for Relational Databases: Normal Forms Boyce
Codd Normal
Form. Relational Database Design Algorithms and Further Dependencies.
UNIT-III
System Implementation Techniques: Transaction Processing Concepts:
Transaction and System Concepts Schedules
and Recoverability Serializability
of Schedules. Concurrency Control Techniques: Timestamp Ordering Granularity
Locks.
UNIT – IV
Advanced Database Concepts and Emerging Applications: Distributed Database
Concepts: Data Repllication and Allocation Types
of distributed database
systems Query
Processing in distributed databases Recovery
in Distributed
Database.
UNIT-V
Database Security and Authorization: Security Issues Access
protection Multilevel
Security Concepts
of Database Warehousing and Data Mining.
REFERENCES
1. Elmasri R and Navathe S. fundamentals of Database Systems, Addison Wesley
2. Conolley, Begg & Stracham, Database Systems A
Practical Approach to Design,
Implementation & Management Addison
West ey.
3. Date C.J. An Introduction to Database Systems, Pearson Education.
4. Korth, silberschatz & Sudarshan, Database System Concepts, McGraw hill
5. Ramakrishnan. R. Database Management Systems, McGraw Hill
6. Valduriez P and Gardarin G. Analysis and Comparision of Relational Database Systems Addison,
Wesley.
7. Elmasri/Somayajulu fundamentals
of Data Base Systems Pearson
Education
