MBA II SEMESTER
MBA II SEMESTER
BUS 2.1 UNIX & C
Part A: Unix
Unit – I:
Unix Utilities: Introduction to Unix File SystemFile
EditorFile
Handling
Utilities – Security By File Permissions. Process Utilities – Disk Utilities –
Networking Commands; Coml, Unlink, Mkdir, Rmdir, Mount, Umount, Find
Umsk, Ulimit, Who Finger, Fil, Telnet, Rlogin, Text Processing Utilities, and
Backup Utilities, Cat, Fail, Head, Sort, Nl, Grep, Cgrep, Cut, Paste, Join, More,
Pg, Comm, Cmp, Diff, Awk.
Unit – II:
What is a Shell, Shell Responsibilities Pipes and Impact Redirection, Output
Redirection. The Shell As Programming Language. Shell Variables. Condition,
Control Structure and Shell Programming.
Unit – III:
Unix Internals; Unix File Structure – Directoires. File and Devices System Calls
and Device Drivers – Library Fuctions Low
Level File Access (Write, Read,
Open, Close, Locil, Iseek, Istat, Stat). The Standard I/O (Fopen, Fread, Flush,
Fseek, Fgetc, Getc, Getchar, Fpute, Putchar, Fgets, Gets). Formatted I/O Stream
and File Descriptors File and Directory Maintenance (Chmode, Chown, Unlim,
Symlink, Mkdir, Rmdir, Chdir).
Part B: C Programming:
Unit – I:
Basic Structure of CLanguage,
C Tokens, Data Types, Declaration of Variables,
Assigning Values. Arithmetic, Relational and Logical Operations. Increment and
Decrement Operators, Control Operators, BitWise
Operator, Expressions,
Evaluation, InputOutput
Operators. If and Switch Statements. While DoWhile
and For Statements, C Programs Covering All The Above Aspects.
Unit – II:
One Dimensional and Two Dimensional Arrays Initialization, String Variable,
Declaration, Reading, Writing, String Handling, Functions, UserDefined
Functions, Variable and String Classes, Example C Programs.
Unit – III:
Structure Definition, Initialization, Assigning Values, Passing of Structures as
Arguments, Unions, Declaring and initializing of Pointers, Pointer Based
Expressions. Arrays, Strips, Functions, and Structures; C Program Examples, File
Management in C, Opening and Closing IO
Operations On Files.
Practical:
1. Count Vowels, Constants Special Characters, Digits, Tab, Spaces and Words In a Given
String. (Applications of Loops and Build In Functions)
2. Perform Matrix Multiplication After Verifying Matrix Multiplication Conditions.
3. Scanning Numbers Using Both Functions and Pointers.
4. Program to Read a Set of Names, Roll Numbers, Gender, Height and Weight of Students
and Sort in Ascending Order using Structure With an Array Data Type.
5. Solve Towers of Hanoi Problems as an Application of Recursion.
6. Program to Create An Inventory File and to Append Addition Items to That File.
Suggested Books:
1. Keerti.C. Unix Programming – Conceptional Perspective, TMH.
2. Das, Unix, 2 nd Edition, TMH, 1999
3. Rebecca Thomas, Ph. D., Lawrence. R.Rogers, Jean.L.Yats Advanced Programmers
Guide to Unix.
4. Brain.W.Kernighan, Rob Pike, The Unix Programming Environment, Pearson
Education, 1984.
5. W.Richard Stevens, Advanced Programming in the Unix Environment.
6. E. Balaguruswamy, others, Programming in AMOOC.
7. Kernigham and Others, C Programming Language, Pearson Education, 1988.
8. Schaum Series, Programming in C.
BUS 2.2 MANAGEMENT SCIENCE
Unit I:
INTRODUCTION AND LINEAR PROGRAMMING: Introduction about
management Science. Basic Concepts, Linear Programming, Graphical method,
Simplex method, BigM
Method. Sensitivity analysis, Duality and Dual Simplex
method and its applications.
Unit II:
QUEUEING THEORY: Characteristics, Methods
(M/M/1; α / FCFS), (M/M1; N/FCFS)
(M/M/S; α / FCFS), (M/MS; N/FCFS)
Unit – III:
INVENTORY CONTROL: Inventory management techniques, Deterministic
inventory models.
Unit – IV: PERT PM AND DECISION THEORY: PERT / CPM, Decision theory and
Decision tree and applications of PERT / CPM.
Unit – V: GAME THEORY: TwoPerson
Zero Sum Games, Pure Strategies and Mixed
Strategies; Graphical Method and Application of game theory.
Suggested Books:
1. Hiller, Introduction to Operation Research, TMH, 2002.
2. Vohra N.C. Quantitative Techniques in Management, TMH.
3. Samir Kumar Chakravarthy, Theory and Problems in Quantitative Techniques,
Management Information System and Data Processing I, II & III, New Central
Agency, Calcutta.
4. Budnik, Frank S. Dennis Mcleavey, Richard Mojena Principles of Operations
Research,, 2 nd Edition, Richard Irwin Illinois – All India Traveller bookseller, New
Delhi, 1995.
5. Gould F.J.etc., Introduction to Management Science, Englewood Cliffs, New Jersey,
Prentice Hall of India, 1993.
6. Mathur.K. and Solow.D., Management Science, Englewood Cliffs, New Jersey,
Prentice Hall of India, 1994.
7. Narag A.S., Linear Programming and Decision Making, Sultan Chand, New Delhi,
1995.
8. Sharma J.K., Operations Research: Theory and Applications, Macmillan India Ltd.,
New Delhi, 1997.
9. Taha.H.A., Operations Research – An Introduction, Pearson Education, New York,
2002.
10. Theirout.R.J. & Klekamp.R.C., Decision Making Through Operations Research,
John Wiley, New York, 1989.
11. Pannerselvam, Operations Research, Prentice Hall of India.
BUS 2.3 HUMAN RESOURCE MANAGEMENT
Unit I:
Human Resource Management: Nature and significance, functions of HRM,
Qualities and Role of HR Manager, HRM Model, HRM in a changing
Environment. Job design and Analysis – Objectives and methods of job analysis.
Unit II:
Human Resource Planning: Objectives, process, factors affecting HR planning.
Recruitment – purpose, factors influencing, sources of recruitment. Selection –
significance, process, placement, induction and socialization.
Unit III:
Employee Training: Significance, methods, training procedure, evaluating
effectiveness of training. Management Development Programmes – Concept,
skills to be developed and evaluating its effectiveness. Performance appraisal –
Objectives, methods, developing and administering an Appraisal programme,
limitations to its effectiveness.
Unit IV:
Job Evaluation – Significance, methods and problems. Career Planning and
Development: Concept, need, process. Counseling – Significance and key
elements. Disciplinary procedure and Grievance procedure.
Unit V:
Quality of Work Life (QWL) – Meaning, conditions, specific issues in QWL,
strategies for improvement of QWL. HR research – HR information system –
Employee Benefits and Services.
Suggested Books:
1. Monappa. A & Saiyaddin.M., Personnel Management, Tata McGrawHill,
2. Edwin B.Flippo, Personnel Management, McGrawHill
3. De Cenzo. & Stephen P.Robbins, Personnel/ Human Resource Management, Prentice Hall of India,
New Delhi.
4. Dessler, Human Resource Management, 10 th Edition, Pearson Education.
5. Singh.N.K., Human Resources Management, Excel Books, New Delhi.
6. Aswathappa.K., Human Resource and Personnel Management, 2 nd Edition, Tata McGraw Hill, New
Delhi, 2001.
7. P.Subba Rao, Human Resource Management and Industrial Relations, Himalaya Publishing House,
New Delhi.
8. V.S.P.Rao, Human Resources Management, Excel Books, New Delhi.
9. Pattanyak, Human Resource Management, Prentice Hall of India, New Delhi.
B U S 2.4 FINANCIAL MANAGEMENT
1.Finance Function:
Meaning of Financial Management – Finance Function: Objectives and Scope Time
value of Money Riskreturn
trade off Shareholders’
Wealth MaximizationAgency
Conflict
Corporate
Governance
2.Investment Decision:
Nature and Scope of Capital Budgeting Decision Techniques
of Capital
Budgeting: Traditional and TimeAdjusted
Methods – Risk Analysis in Capital Budgeting Cost
of
Capital: Measurement of Specific Cost of Capitals Weighted
Average Cost of Capital.
3.Financing Decision:
Determinants of Capital Structure Capital
structure Theories – Optimum
Capital Structure Financial
and Operating leverages – EBITEPS
Analysis – Dividend Decision:
Dividend Theories Dividend
Policies Determinants
of Dividend Policy.
4.Working Capital Management:
Concepts – Determinants of Working Capital – Measurement of
Working Capital Requirement: Operating Cycle approach Financing
of Working Capital –
Financial Analysis and Working Capital Management Management
of Inventory, Receivables and
Cash.
5.Financial Restructuring:
Corporate Restructuring: Mergers and Acquisitions – Value Creation –
Corporate Strategy and Acquisitions – TakeOvers
– Divestitures – Corporate Restructuring Trends
in India.
References:
1. James C Van Horne & John M. Wachowicz Jr: Fundamentals of Financial Management, Prentice
Hall of India, New Delhi.
2. Arthur Keown, John Martin, William Petty & David Scott Jr: Financial Management: Principles and
Applications, Prentice Hall of India, New Delhi.
3. Brealey, Richard. and Myers Stewart. C., Principles of Corporate Finance. McGraw Hill, New Delhi.
4. Brigham F Eugene and Houston F Joel, Fundamentals of Financial Management, International Students
Edition.
5. Hampton J John, Financial Decision Making: Concepts, Problems and Cases. Prentice Hall of India, New
Delhi.
6.Weston, J F and Brigham, E F., Essentials of Managerial Finance, Pearson Education,
7.Winger, Bernard and Mohan, Nancy. Principles of Financial Management, Macmillan, Publishing Company,
New York.
8. James C. Van Horne, Financial Management and Policy. Prentice Hall of India, New Delhi.
9. Chandra Bose D., Fundamentals of Financial Management, Prentice Hall of India, New
Delhi
10. Khan M Y and Jain P K: Financial ManagementText
and Problems. Tata McGrawHill.
11. Pandey I M., Financial Management, Vikas Publishing House Pvt. Ltd., New Delhi.
BUS 2.5: MARKETING MANAGEMENT
Unit – I:
Nature and Scope of Marketing; Corporate orientations towards the market place;
The marketing environment and environment scanning; Marketing Information
System and Marketing Research understanding Consumer
and Industrial
markets.
Unit – II:
Market Segmentation, Targeting and Positioning; Product decisions – Product
Mix, Product Life Cycle, New Product Development, Branding and Packaging
decisions – creating brand equity.
Unit – III:
Pricing Methods and Strategies; Promotion decisions – Promotion Mix –
Advertising, Sales Promotion, Publicity and Personal Selling and Direct
Marketing.
Unit – IV:
Channel Management – Selection, Cooperation
and Conflict Management;
Vertical Marketing implementation and systems; Organizing and implementing
marketing in the organization; Evaluation and control of marketing efforts.
Unit – V:
New issues in Marketing – Globalisation; Consumerism; Green Marketing; Tele
Marketing; Web Marketing; Legal and Ethical issues in Marketing.
Suggested Books:
1. Philip Kotler and Armstrong. G; Marketing Marketing, Prentice Hall of India, 12 th
Edition, New Delhi, 2006.
2. Philip Kotler, Keller, Abraham Koshy, M.Jha, Marketing Management; Pearson
Education, 12 th Edition, New Delhi, 2006.
3. Byd. Walker & others; Marketing Management; Tata McGraw Hill, New Delhi.
4. Neelamegham. S, Marketing in India – Cases and Readings, Vikas Publishing
House, New Delhi.
5. Enis. B.M.; Marketing Classics; A selection of Influential articles, McGraw Hill,
New York 1991.
6. New Delhi, 2006.and Control, Pearson Education, New Delhi, 2006.
7. Ramaswamy V.S. & Nama Kumari.S; Marketing Management – Planning and
Control, Macmillan, New Delhi, 1990.
8. William J. Stanton, Fundamentals of Marketing, McGraw Hill, New York, 1994.
9. Jayachandran.S., Marketing Management, Excel Books, New Delhi, 2006.
10. Michale J.Etzel, Broce J.Walker, William J. Stanton, Marketing, Tata McGraw Hill,
Edition, 2005.
11. Roger, J.Best, Market Based Management Strategies for Growthing Customer
Values, Prentice Hall of India, 4 th Edition, 2006.
12. Judy Strauss, A.E.Ansary, Raymond Frost, EMarketing,
Prentice Hall of India, 4 th
Edition, 2006.
B U S 2.6 PRODUCTION/
OPERATIONS MANAGEMENT
I Production and Operations Management An
Overview : Operations as a Function Production
Systems Facilities
location Layout
Design Product
and Process Design Materials
Handling Value
Analysis Operations
Strategy – World Class Manufacturing.
II Operations Planning and Control:
Mass and Batch Production Planning Projects
Planning
and Control Capacity
Planning – Optimal Production Strategies: Scheduling – Assignment and
Sequencing of Operations Work
Design: Method Study and Work Measurement Work
Sampling.
III. Maintenance Management:
Need for Maintenance Management – Maintenance
Alternatives Equipment
life cycle – Managing of Work Environment Waste
Management Automation
–– Technology Management.
IV Materials Management:
An Overview of Materials Management Material
Requirements
Planning Purchase
Management Stores
Management Inventory
Planning and Control
Systems JustinTime
Systems – Perpetual Inventory Control System.
V Quality Management:
Acceptance Sampling Statistical
Quality Control ISO9000
Standards –Economics
of Quality Assurance – Improvement of Operations: Quality Circles Six
Sigma and Kanban System Total
Quality Management.
References:
1. Chary, S.N. Production and Operations Management. New Delhi, Tata McGraw Hill, New Delhi.
2. Elwood S. Buffa, Rakesh K. Sarin, Modern Production and Operations Management, John Wiley, New
York.
3. Everett E. Adam, Jr., Ronald J. Ebert, Production and Operations Management, Prentice Hall of India,
New Delhi.
4. Gopalakrishnan P. and Sundaresan. M., Materials Management An
Integrated Approach, Prentice Hall
of Indian, New Delhi.
5. Joseph S. Martin Ch., Production and Operations Management, John Wiley, New York.
6. Kanishka. Bedi., Production and Operations Management
7 Krajewski, L.J. and Ritzman, L.P., Operations Management: Strategy and Analysis, Addison Wesley
Longman Pvt. Ltd. Delhi.
8. Krishnaswamy. K.N., Cases in Production/Operations Management, Prentice Hall of India, New Delhi.
9. Mahadevan, B. Operations Management: Theory and Practice, Pearson Education.
10. Martin K. Starr., Production and Operations Management, Wiley India Pvt. Ltd., New Delhi.
11. Moore, FG and Hendrick. T E. Production/Operations Management. Homewood, Illinois, Richard D.
Irwin. New York.
12. Pannerselvam R., Production and Operations Management, Prentice Hall of India, New Delhi.
13. Thomas E. Morton, Production Operations Management, Vikas Publishing House, New Delhi.
.
BUS 2.7 RESEARCH METHODOLOGY
UNIT –I:
Meaning of research: Major fields of human knowledgerelevance
of management
researchNature
and scope of Research Methodologyproblem
formulation and
statement of research objectivesHypotheses,
formulation and testing
characteristics of good and usable hypotheses.
UNIT–II:
Research process: Research designsexploratory,
descriptive and experimental
research designscase
study method of research.
UNIT–III:
Sources of data: Primary and secondary sourcesmethods
of data collection –
observational and survey methodsQuestionnaire
designattitude
measurement
techniquesmotivation
research techniquesadministration
of surveys – sample
design.
UNIT–IV:
Selecting an appropriate statistical techniquefieldwork
and tabulation of data,
analysis of datause
of SPSS and other statistical software packages.
UNIT–V:
Contemporary developments: Advanced techniques for data analysis; ANOVA,
discriminate analysis, factor analysis, conjoint analysis, multidimensional scaling
and clustering methods, research applications, report writingresearch
and
concern for society.
Suggested Books:
1. K.V. Rao , Research Methodology in Commerce and Management, sterling publishers,
1993
2. Bhattacharya. D.K., Research Methodology, Excel Books, New Delhi.
3. Cooper, Business Research Methods, 6 th Edition, TMH, 2001.
4. Andrews. F.M. and S.B. Withey Social indicators of well being, Plenum press, 1976.
5. Bennet. Roger, Management Research, ILO, 1983.
6. Nanda Gopal, Research Methods Using Computers, Excel Books, New Delhi.
7. Gupta.S.P., Statistical Methods, Sultan Chand, New Delhi, 2001.
8. Golden – Biddle, Koren D.Locke; Composing Qualitative Research, Sage Publications,
1997.
9. Salkind.Neil.J., Exploring Research, Prentice Hall of India, New Delhi, 1997.
10. Panneerselvam.R., Research Methodology, Prentice Hall of India, New Delhi, 2005.
11. Shajahan.S., Research Methods for Management, Jaico Publishing House, 2005.
BUS 2.8. ORGANISATIONAL BEHAVIOUR
UNIT – I:
Organisational Behaviour: Meaning, nature and scope – Key elements in
O.B. – Challenges and opportunities for O.B. – Contributing disciplines to
O.B. – O.B. Model.
UNIT –II:
Individual: Perception – Process, factors influencing perception, barriers in
perceptual accuracy, enhancing perceptual skills. Learning – characteristics,
theories and principles of learning. Personality – Stages of Development,
determinants of personality, theories of personality – Values and Attitudes and
their relevance in O.B. context.
UNIT – III:
Group Dynamics: Meaning and types of groups, Dynamics of group formation,
frame work of group behaviour. Developing interpersonal
skills – Transactional
Analysis and Johari Window.
UNIT – IV:
Organisational change: Change dimensions, change process, pressures for change,
resistance to change, overcoming resistance to change, change management.
Organisational conflicts – Meaning, conflicts at individual, group and
organisational level, sources of conflicts, functional and disfunctional aspects,
stimulating productive conflict, strategies for conflict resolution.
UNIT-V:
Organisational Culture: Definition and characteristics, creating and sustaining
culture. Organisational Development: Definition, characteristics, objectives and
techniques of Organisational Development.
Suggested Books:
1. Fred Luthans, Organisational Behaviour, Tata McGraw Hill.
2. Stephen P.Robbins, Organisational Behaviour, Pearson Education, New Delhi, 2006.
3. Abraham.K.K. Organisational Behaviour, Prentice Hall of India, New Delhi.
4. Aswathappa.K. Organisational Behaviour, Himalaya Publishing House, New Delhi.
5. Donald R.Brown & Don Harwey, An Experimental Approach to Organisational
Development, Pearson Education.
6. Udai Parek, Understanding Organisational Behaviour, Oxford.
7. Archana Tyagi, Organisational Behaviour, Excel Books, New Delhi.
8. P.Subba Rao, Management of Organisational Behaviour, Himalaya Publishing House, New
Delhi.
